Let’s see how PROFITABLE all this is for a chiropractic practice.

Below you are going to see a STUNNING picture of a Google heat map study, that REALLY shows you where the clicks are taking place…


Google’s own heat map studies show that the top ranking website gets 42% of the clicks!!

Wow. And if there’s one thing we know, it is that Clicks = Patients.

No clicks = No patients.

Let me give an example. As shown below, 178 people a day are typing in “Chicago Chiropractor” into Google. That’s 5,518 monthly searches…

Well, this means if your chiropractic site comes up in the #1 position whenever someone types in this phrase …then YOU will get 42% of the clicks or 2,317 clicks a month. If you can get your chiropractic website to the #1 position in Google, you will get lots of clicks and lots of patients.

The bottom line: The top listings get the VAST MAJORITY majority of clicks.

Here’s another heat map study. This one shows that the #1 position gets 56% of the clicks (!!)

Check this out…

Question:

If YOU got 42-56% of all Google searchers to go to your chiropractc website, how many new patients could you be generating each month?

(I hope you see the potential here.)

Now let’s take this one step further…

  • Imagine if you were found at the top…
  • AND also in the middle…
  • AND also near the bottom of page one…
  • AND even on the right hand side for Pay Per Click!

What if you dominated in such a fashion? Are you starting to see the marketing potential here?

Remember:

These are FREE patients, in the sense that you are getting this business from the search volume that is already taking place every day locally.

Question #2: What if you OWNED 3-5 listings on the first page of Google?

Heck, what if you owned the first THREE PAGES of Google?

How many clicks would you get then? I have numerous clients who are doing exactly this for NUMEROUS keyword phrases and they are KILLING IT and driving in a TON of traffic… and they’re not paying a cent for it.

“How Do Patients Make Decisions When Searching Google, Yahoo or Bing?”

I have made the argument that when a patient sees you DOMINATING everywhere in Google, then actually your clicks INCREASE because people will naturally cluster around the person who appears to have more Authority.

In other words, we can often get MORE than 42% of the clicks because they keep slamming into you EVERYWHERE and thus the Trust Factor increases dramatically, resulting in even MORE clicks than the heat maps I’ve shown you.

Do you know what happens when you DOMINATE Google, Yahoo and Bing/MSN like this?

Your competition literally doesn’t stand a chance. I call this SOCIAL PROOF DOMINANCE… and… guess who ends up with all the patients?

On the next page, I have one last VERY important concept to share…

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